Roseta Kusi is a three women project, focused on creating something new and different, adapted to the woman of today. Fashion is an important part our lives that can make it easier or more difficult. We want to feel comfy but also to look perfect, and here comes our challenge.
Mar, Lucía and Micaela, mother and daughters, together have started this adventure to make an idea come true. We are very different between each other, and this is a key to bring up the widest and most complete female profile, the one we want to reach: a nowadays woman. Active, working, familiar, feminine, willing to live.
The name came from Lucía, the eldest one, who wanted her sister to be called Roseta. For nine months that was the name for the baby-to-be, which meant their illusion and happiness. The last word, Kusi, is how they say “to sew” in Morocco. So finally, the name for this project was born, Roseta Kusi. So finally, the name for this project was born, Roseta Kusi.
Sewing is more than the obvious meaning of the word. It is a metaphor for creating paths and uniting destinations. It is building up by breaking up barriers. For us, in our three different ways, is to bring together new types of style to create an easy-to-wear fashion and a complete wardrobe. Comfortable but at the same time very feminine. With skin-friendly fabrics that will let us feel cozy while travelling and arrive fresh and ready to any destination.
That is how RK is born, as a reference brand made by women and for women. Feeling pretty and comfy at the same time is possible.
Continuous innovation, durability, quality and variety. That is what we want from the fashion industry. We want it to be adapted to our lifestyle, make us feel comfortable on the move and also look neat, fresh and ready during the long working days, at home or at the office. Versatility is also important, so it will make us look good either at formal or informal events. We want to feel pretty, but not refusing to feel comfy too.
Roseta Kusi works to make all these qualities joined at once, in an easy and basic proposal, adaptable to any situation and matchable with probably any garment we keep in our closet. Soft lines, outstanding fabric falls, simple cuts, multiple combinations and items that do not wrinkle. These are the main lines of our proposal that is composed by two collections: Basic and Roseta Kare.
Roseta’s basic collection is composed by synthetic wrinkle-free fabrics and get perfectly adapted to the body’s shape, creating easy and elegant silhouettes. It also presents some natural fabrics that do wrinkle a little bit, although are the best option for those who prefer easy organic materials.
Inside the Roseta Kare collection we will find very high-quality and innovative fabrics made in Italy. Made by natural fibers such as bamboo and seaweed, that offer benefits for the skin and at the same time are responsible with the planet. To know more about it, visit our section Roseta Kare.